Ok, I deride, but I am impressed: the first touchscreen-based publishing platform. Via ReadWriteWeb:
|Southwest 7-Eleven stores garner 25,000 CRM database opt-ins – Mobile Commerce Daily – Database/CRM
A company that operates 300 7-Eleven stores and provides gas to another 600 convenience stores recently put mobile at the hub of a multichannel promotion, signing up 25,000 to a CRM database. Alon Brands sells gas under the Fina brand to convenience stores in Texas, New Mexico and Arizona and also operates 7-Eleven stores in these regions.
Happy to see Starbucks take the QR plunge once more, apparently unaware of recent pronouncements of its death. This kind of QR usage — providing deeper information than page/signage real estate allows — is right on the money, but I’m bearish on so much reliance on video.
|Starbucks QR Codes Tell You More About Its Coffee
Starbucks is launching a QR code program designed to let consumers learn more about its coffee. The codes, created by Scanbuy, have already started appearing at some Starbucks locations and in ads in popular magazines like People and in daily newspapers as well as on billboard ads.
If the 2008 general election was the first true social media election, 2012 may be the first mobile…
|Presidential Campaigns Seek Fundraising’s Holy Grail: Mobile Donations
WASHINGTON — The thirst for money is an endemic feature of modern presidential campaigns, and one that is only worsening. In 1988, those who ran for the White House raised a combined $324.4 million. Twenty years later, that total was $1.748 billion .
One of the most cogent arguments I’ve read on this muddled debate.
Further proof of the boundless nostalgia of the Gen-Xer for simpler technological times…
|10 Retro Games for the Modern Mobile
Despite modern gaming technology, gamers are still eager for a throwback, now and then. Modern mobile gaming has adopted retro style to create new experiences. Although the graphics and sound on retro games were once considered modern, now they’re considered an art form. Some have updated franchise games popular in the ‘80s and early ‘90s.